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Experience

Cigna

- Social Media Lead Analyst

  • Develop and lead full-funnel paid social media campaigns for the Cigna Government line of business to align with business objectives. Position social media as a stronger driver of acquisition and a crucial component in the marketing mix.

  • Draft comprehensive strategies, create graphics, manage audiences and share weekly reports providing key optimizations.

  • Serve as the social listening and reporting subject matter expert for the social media team.

Brian Communications

- Account Executive

  • Develop and execute organic and paid social media strategy for a variety of clients across multiple platforms including Facebook, Twitter, Instagram and LinkedIn. Track published content and present performance analytic reports.  

  • Lead the agency social media team and assist with re-launch of Brian Communications social channels. Create social media best practices, develop monthly content calendar and track analytics to measure against pre-determined KPIs. 

  • Draft pitches, press releases, media advisories and comprehensive media lists. Establish clients as industry leaders by earning local and national media placements.

- Assistant Account Executive

  • Assist with event planning and execution, including a 2-day international peace conference held in Belfast, Ireland and trip to World Meeting of Families 2018. Execution compromised of enacting the media strategy, managing VIP speakers and developing event collateral.     

  • Build social content calendars that align with long-term content strategies and brand voice.

  • Conduct competitive research and assist with creating an integrated marketing plan for clients interested in re-branding. Included content creation for websites and marketing materials.

Conde Nast 

- Freelancer

  • Support editing of all Architectural Digest editions.

Comcast Corporation

- Corporate Communications Intern

  • Researched and tracked press coverage and generated media lists for various divisions.

  • Wrote blog posts and press releases for www.Comcast.com.

  • Conducted qualitative research on Watchable platform and briefed managers.

Penn State Department of Civil & Environmental Engineering

- Communications Intern

  • Created and implemented “I Am An Engineer” social media campaign featuring department staff. Posts tripled in impressions and interactions across platforms.

  • Manage department’s Twitter and Facebook accounts, which showed a 75% increase in engagement.

  • Use Google Analytics to create a weekly department performance evaluation.

  • Write press releases and staff profiles for College of Engineering website, Penn State News, Twitter and Facebook.

  • Work with Adobe Creative Suite to create visuals to be shared by department, including designing and writing content for television screens throughout campus.

  • Edited weekly highlight and motivational videos to be published on Twitter, Facebook and Instagram accounts. Videos averaged 30,000 views.

  • Facilitated digital media management, including collecting, importing and logging internally and externally sourced footage.

  • Assisted with on-field video production, including pitching ideas and directing shots.

Penn State Football 

- Video Production Intern

Visit Bucks County

- Marketing & Communications Intern

  • Wrote press releases and articles profiling local destinations.

  • Managed social media accounts, including creating and scheduling content for Facebook and tracking a highly successful Instagram contest. #BucksCountyMoment received a higher number of submissions than any previous social campaign, with over 1,000 entries.

- Director of Staff Relations

Happy Valley Communications

  • Manage and oversee firm communication and operations for a 40-person staff.

  • Create, implement and manage successful public relations campaigns for local clients.

  • Pitch local media, garnering coverage of client events and product launches.

Onward State

- Staff Writer

  • Create, write and publish weekly stories about campus activity, including long-form profiles and breaking news. Posts average 7,000 views.

  • Assist with posts to Twitter, Facebook, Instagram and Snapchat.

  • Serve on leadership team with responsibility for staff communication and organization.

Education

Pennsylvania State University University Park, PA,

Donald Bellisario College of Communications - Graduated May 2018

  • Major: Public Relations

  • Minors: Business, Digital Media Trends and Analytics

  • John Curley Center for Sports Journalism certificate 

Skills

Photography

Final Cut Pro

Instagram

Google Analytics

Facebook

Cision

Videography

Adobe Creative Cloud

Twitter

Graphic design

Event Planning

Sprout Social

Hootsuite Certified

Pardot

Wordpress

Social Media Marketing

Talkwalker

Writing

Content Creation

Media Strategy

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